myRiti

Myriti is a Hyderabad-based designer fashion brand that brings traditional Indian craftsmanship into elegant, budget-friendly occasion wear for women. With 6+ years in the market, Myriti has built a loyal customer base through its curated collections of lehengas, sarees, and festive dresses — all designed with a focus on authenticity, detail, and accessibility. The brand integrates regional textiles like Kalamkari, Paithani, Bandhani, and Chikankari into modern, wearable silhouettes — offering designer-level craft at everyday prices. Myriti’s collections are available both offline at its Banjara Hills store and online through Pernia’s Pop-Up Shop, expanding its reach to premium, fashion-forward audiences across India and abroad. In 2025, Myriti styled international Miss World contestants during their visit to Yadadri temple and showcased Pochampally Ikat through a special Indo-western fashion show — earning a Certificate of Appreciation from the Telangana government. Poised for national and international scale, Myriti stands as a bridge between heritage fashion and modern occasion wear — beautiful, accessible, and proudly Indian.