NADbank

Newspaper Audience Databank, known as NADbank, is the principal research arm of the Canadian daily newspaper industry. NADbank designs and conducts research in Canadian markets to provide cost-effective and accurate in-depth marketing information to assist our members in the buying and selling of newspaper advertising in Canada. NADbank provides members with: • Credible and accurate readership information on 84 daily newspapers in 53 urban markets • Comprehensive local retail, product category and lifestyle data in 21 urban markets • Direct online access to NADbank data through one of our authorized software suppliers (Nielsen IMS, Telmar-HMS, Media Marketing Inc.) • Access to geodemographic cluster analysis through authorized suppliers (Generation 5 Mathematical Technologies Inc.) • Executive Summary of readership results for all daily newspapers measured in the NADbank study • Consultation with NADbank staff on study results and trends • Study highlights and updates available on bilingual website • Opportunity to sponsor proprietary questions in the product study • Annual presentations and workshops on study results • Opportunity to contribute to the ongoing development of daily newspaper research in Canada