Nasuti & Hinkle Creative Thinking

We’re totally focused on creating desire for independent hotels and resorts. Because desire is what drives rate, occupancy and brand preference. In other words, Advertising and marketing should be focused on more than just likes, clicks or showing up on a price-driven search for hotels in the neighborhood. That's where creating desire comes in. After all, lust is more profitable than likes.. Why independent hotels? For one thing, independent hotels are under-served, even though you need the same creative skills and smarts as the big brands in order to compete. For another, we do our best work with owners and empowered, experienced managers – the sort of folks who tend to populate this category. And finally, we like the people in this part of the business. That's important. At least it is to us.