Native Narrative

As an interdisciplinary designer, Dhruti is dedicated to developing forward-thinking and progressive designs that resonate with people in their daily lives. Fuelled by her passion to create innovative and disruptive designs, Dhruti works on enhancing user experiences by leveraging design as a tool for change. Aiming to design unconventional products that create evocative stores through a research-led, user-centered approach; Dhruti has worked with brands and studios such as Non-Zero, Winjit Technologies, PCKD Co., Criador Labs, communities such as Creatives around the World, and many more. You can find out more through her website here: www.minimalcacti.com For business inquiries, please email dhruti.v.soni@gmail.com