Elements London

ABOUT US We are totally devoted to creating the most unique products of accessible luxury and design ingenuity in premium flooring. Inspiring ideas where you can be in your element. A PASSION FOR DESIGN In each and every element of our products – colour, design, yarn and backing – we have deliberated painstakingly to ensure the final product is something of extraordinary quality will that will delight you. Luxury requires the finest attention to detail with craftsmanship of the highest order. FINEST WOOLS OF NEW ZEALAND Wools of New Zealand is a 100% grower owned company purposed with promoting natural fibre into beautiful textiles around the world. Providing ethical and sustainable wool is their pure focus through clever science and innovation. Their wool growers take special care to grow the perfect fibre for the product it is destined for and are signed up to the Laneve integrity programme which ensures excellence in: land management, animal welfare and social responsibility. INNOVATIVE NEW MATERIALS Teksilk is a unique new yearn system engineered to feel as soft as silk but wear as tough as Teflon underfoot. This revolutionary new fibre has been pioneered using Nylon 6.6 to produce a collection of designs that are not only super hard wearing but also superlatively luxurious, easily maintainable and a delight to the eye. A NEW GENERATION IN CARPET BACKING Ceneva® is the world’s first carpet backing containing no styrene-butadiene. Conversely, Ceneva® uses a compound based completely on vinyl acetate ethylene (VAE). VAE provides a number of advantages to the final product including reduced flammability, absence of odour and is the perfect solution for those who are environmentally conscious.