Nectis

Nectis augments how relationship-selling B2B revenue teams work by providing deep relationship intelligence - measuring what traditional CRMs miss. Current CRMs track relationship *activity* (emails, meetings, calls). We detect, track and analyse relationship *substance* (trust, reciprocity, synergy) - the relationship signals that are actually relevant to revenue, both in the short and long term. Our CRM Plugin Solution: We're developing the world's first deep relationship intelligence CRM plugin that automatically detects, tracks, and analyses the signals that top sales reps track manually in order to help you close more deals faster, keep accounts longer, and reduce churn. Analytics dashboards then scale that relationship intelligence across the entire organisation. Why This Matters: Current relationship metrics create false confidence. High email frequency doesn't mean strong relationships. 'Positive sentiment' doesn't predict deal success. 'Activity metrics' don't reveal the trust and reciprocity needed for actual conversion. They are vanity metrics in disguise. They don't track what actually impacts the bottom line. Results: Early trails report 15-25% higher close rates, 30-40% faster sales cycles, and 22% reduction in customer churn through better relationship assessment and timing. Founded on social capital theory and behavioural psychology, Nectis bridges the gap between relationship science and practical sales application.