New Guards Group

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New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush and There Was One. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

Company Details

Employees
744
Address
Via Turati 12, Milano,20121,italy
Phone
39 0236 58 06 41
Industry
Retail Luxury Goods And Jewelry
NAICS
Jewelry, Luggage, and Leather Goods Stores
Jewelry Stores
Luggage and Leather Goods Stores
HQ
Milano
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News

Heron Preston Regains Full Control of Brand from New Guards Group - hypebeast.com

Heron Preston Regains Full Control of Brand from New Guards Group hypebeast.com

Heron Preston exits New Guards Group - FashionNetwork USA

Heron Preston exits New Guards Group FashionNetwork USA

Davide De Giglio | BoF 500 | The People Shaping the Global Fashion Industry - The Business of Fashion

Davide De Giglio | BoF 500 | The People Shaping the Global Fashion Industry The Business of Fashion

Through acquisitions, New Guards Group is building a global fashion conglomerate - Vogue Business

Through acquisitions, New Guards Group is building a global fashion conglomerate Vogue Business

As Farfetch Acquires New Guards Group for $675m, We Revisit Our Interview With One of The Founders – it's Marcelo Burlon - 10 Magazine

As Farfetch Acquires New Guards Group for $675m, We Revisit Our Interview With One of The Founders – it's Marcelo Burlon 10 Magazine

Farfetch Acquires Off-White, Heron Preston Parent Company New Guards Group - fashionista.com

Farfetch Acquires Off-White, Heron Preston Parent Company New Guards Group fashionista.com

NGG's Claudio Antonioli on Virgil Abloh, the evolution of streetwear and the group's upcoming label launch - FashionNetwork - The World's Fashion Business News

NGG's Claudio Antonioli on Virgil Abloh, the evolution of streetwear and the group's upcoming label launch FashionNetwork - The World's Fashion Business News

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