New + Improved Ventures

New + Improved Ventures is a venture studio that partners with New Zealand and Australia's most ambitious founders to develop world-class Martech start-ups. A venture studio is a company that makes companies. The New + Improved Venture Studio concentrates on the early stages of the companies. It works to validate a problem to solve, create an initial solution, brand and marketing assets and prove the first product market fit. The N+I Ventures team then helps secure the first customers for the new business and helps put a strong founding team in place. From here, the founding team takes over to grow their startup independently into the future. Companies founded by the New + Improved team include: Tracksuit An always-on brand tracking dashboard combining market research and industry-leading technology to help more organisations track their brand’s health. Ideally An on-demand insights and innovation platform that enables clients to rapidly test concepts, ideas and messages and receive robust answers overnight.