New Day Interactive

New Day Interactive is a consulting and advisory practice specialized in business strategy and execution across sports, gaming, and entertainment. With extensive experience in traditional media, streaming, interactivity and sports including 'stick & ball sports', action sports, motor sports and esports), we offer unmatched expertise. We guide and empower visionary companies in high-growth markets to navigate the vast possibilities by providing market insights, multi staged strategies and operating playbooks. Our approach includes two decades of 'scar tissue' built up across thousands of live productions and events combined with rigorous training across the Amazon OP1 and working backwards customer-centric product methodologies. Our ultimate goal is to achieve product market fit and help companies build sustainable monetization strategies. Current clients range from early stage startups to Fortune 100 companies. Areas of expertise include: 1) Immersive Entertainment - content and gaming experiences across mixed reality (AR/VR/XR), spatial computing, metaverse/virtual worlds and esports 2) Live Production - focus on streaming, interactivity, content strategy, social content and multi-platform events and unlocking the best of content creators 3) Connected TV - integrations, licensing rights and direct monetization and CTV, FAST and other OTT services