At Newfurn, we have been helping Australians decorate since 1959.
Like many modern-day success stories, Newfurn can be traced back to humble beginnings.
In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.
As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.
Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.
Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.
Following the success of Choices Flooring, in 2013 Newfurn acquired a collection of premium retail stores specialising in wool carpets. Collectively known as WoolSet, these 20 independent stores are located across Australia. However as consumer lifestyles continue to evolve the relevance of the WoolSet brand started to diminish. As a result in 2017 the group re-branded to Style Flooring & Interiors, enabling them to re-connect with consumers and provide a solid platform for future growth.
Expansion is key for our continual dominance within the flooring industry. This is why in 2016, Newfurn decided to investigate ways in which the Choices Flooring brand could enter the New Zealand market. Still in its investigative stage, a Retail Development Manager has been appointed with the task of recruiting new businesses.
Company Details
- Employees
- 13
- Founded
- -
- Address
- 5-9 Hobbs Ct, Rowville,victoria 3178,australia
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- newfurn.com.au
- HQ
- Rowville, Victoria
Newfurn Floor Coverings Ltd Questions
Newfurn Floor Coverings Ltd's website is newfurn.com.au
Newfurn Floor Coverings Ltd's LinkedIn profile is https://au.linkedin.com/company/newfurn
Newfurn Floor Coverings Ltd has
13 employees.
View email and phone details for 13
employees at Newfurn Floor Coverings Ltd.
Newfurn Floor Coverings Ltd's industry is
Retail
Newfurn Floor Coverings Ltd's top competitors are
Chillingworth Training Institute,
Floor Out Adelaide,
Choices Flooring,
Croydon Floor Coverings,
Newfurn Floor Coverings Ltd,
Jsr Flooring Ltd,
South Coast Floor Coverings Pty Ltd,
Benatiasmedia,
Probe Cx,
Bramwells Floor Coverings.
Newfurn Floor Coverings Ltd's categories are Retail
Newfurn Floor Coverings Ltd's founding year is 1959
