#Newir

Marketing shouldn’t feel like chaos. I partner with product companies as a Fractional VP of Marketing — giving founders and leadership teams the strategic firepower, execution muscle, and system-level thinking they need to grow without the overhead of a full-time executive. Through my firm, #NEWIR, we help manufacturers, CPG brands, and scaling product companies transform scattered marketing efforts into clear, consistent, and revenue-driving systems. You don’t need another agency. You need leadership. Alignment. And real results. What we deliver: ✔ Go-to-market strategy and launch planning ✔ Brand positioning and market differentiation ✔ Marketing org design and team development ✔ CRM, digital, and automation infrastructure ✔ Cross-functional alignment with product, ops, and sales Who we work with: ▸ Manufacturers evolving from B2B to DTC ▸ CPG and product brands between $5M–$50M in annual revenue ▸ Founders and execs ready to scale but stretched too thin If you’re spending time managing marketing — when you should be running the business — let’s talk. I step in where most agencies can’t: leadership, strategy, and execution — all aligned under one roof.