Nexxt Step Up Pvt. Ltd.

How do we address the business challenge of counterfeit products or even enhance the end-customer connect for companies? We use S.M.A.C. to smack that! Our platform links to Secure Label Manufacturers and even directly to lazers / inkjets on the conveyor, so that each product carries a unique, unpredictable code, before it enters the distribution chain. Complexities, like multiple lines, plants and the different levels of automation therein, out-sourced production both within and outside the country, local and imported stocking at warehouse, ...are all addressed through effective controls available on standard internet-enabled computing devices. This code gives every unit in each SKU a unique identity. It can be tracked and authenticated in the distribution chain right till the end by the consumer on his / her mobile anywhere on the globe, giving details of its genesis, batch, composition, usage, and any additional information as text, graphic or as a video. Brands in turn get an opportunity in activating and engaging such customers through their most imaginative gratification program by linking to Ecom sites, Banks, Telcos or Internal Schemes, all of which are configurable on the platform. Business Heads get actionable MIS. For powerful visualizations it feeds all the transactional data into the Business Intelligence tools of their choice. In a way, we make the existing production and marketing assets sweat some more. Only a smart deployment, of something seemingly straight forward governs the success each time for having an effective brand protection and loyalty program in an Organization. Nothing else. And we do that.