Niche Societies

Niche Societies operates with a hands-on approach, ensuring that each client receives the strategic guidance and personal attention needed to navigate the ever-evolving entertainment landscape. Founded in January 2025 by Max Cohen and Zak Grech Fenech, Niche Societies is a Los Angeles-based talent management firm dedicated to empowering digital creators to unlock their full potential. Situated in the epicenter of the global entertainment and music industries, we provide tailored, hands-on management that helps influencers and creators build strong personal brands, engage authentically with their audiences, and achieve sustained success in the ever-evolving digital landscape. Max Cohen, a USC graduate and entrepreneur, brings a wealth of experience from his early work in nonprofit leadership and influencer management. With a passion for social media strategy and a hands-on approach to talent development, Max is committed to helping creators navigate their careers with precision and authenticity. His entrepreneurial mindset and deep understanding of social media marketing fuel his ability to craft personalized strategies that drive growth. Zak Grech Fenech, a seasoned event producer and creative visionary from Malta, made his mark in the entertainment industry by collaborating with global brands and managing Europe’s first content house, Clubhouse Europe. Zak’s expertise in creator growth, personal branding, and strategic direction has made him a key player in shaping the future of digital media and influencer management. Now based in Los Angeles, Zak brings his global perspective and innovative approach to nurturing talent at Niche Societies. Specializing in talent development, creative direction, and strategic growth, we take a selective approach—ensuring each client receives personalized attention and a strategy uniquely designed to elevate their career.