Nineminutes

NINEMINUTES was born from the idea of the designer Nicola Giannone who, in 2018, launched the project starting from the need to give sensuality a new strength. STYLE & MANUFACTURING The Brand’s creative process is daily led by passion, experience and curiosity. Excellent know-how, manual skills, passion and the desire to experiment are our central values. Our production process is directed by specialists with a long manufacturing experience, joined by new talents. They are a unique team exploring new ideas and excellent reworkings. Our manufacturing is based on firm beliefs: restoring value to the territory, maintaining hand-made skills, cultivating the new generations’ passions and ambitions. This vision translates into a “Made in Puglia” by choice. RETAIL & ONLINE Nineminutes is currently distributed in over 100 boutiques throughout Italy and around the world. The Brand launched its digital store in 2018: nineminutes.it was born. It immediately became an essential showcase for the launch of new collections and an important channel to connect with customers. Also, the e-store exceeds its primary sales function. It is a vital communication tool, always subject to careful review to improve the final consumer’s experience. The evolution of the Brand in the digital world has also led to the launch of new partnerships with leading online sales operators. FUTURE & DIGITAL In 2018 Nineminutes set a Social Digital Strategy as the main part of its innovation plan. The vision was: “The world is looking at us from the palm of its hand; you just need to understand what it wants to look at”. This philosophy resulted in collaborations with the most important digital agencies and relationships with the best digital talents and created a heterogeneous and loyal community. “Our future will be digital, but tangible”. We are planning to reward creativity and efforts over talent.