Nitid Studio

Nitid Studio is the brand agency that merges science with creativity to build impactful brands in the CPG/FMCG space. Our approach is grounded in consumer psychology and behavioral science, ensuring every branding decision is evidence-based, not left to guesswork. We understand that every shape, color, and material sends a message the brain decodes, shaping perceptions and influencing decisions. By aligning design with how the brain evaluates and predicts, we help brands thrive in competitive markets. Founded by Fernando Arendar—who has worked extensively with global brands like Unilever, Kimberly Clark, Nestlé, PepsiCo, AB InBev, and Danone—Nitid Studio combines this deep industry experience with a commitment to challenging assumptions and refining ideas. Our solutions are designed to engage the mind and influence decision-making, helping brands not just stand out but make a lasting impact.