NIVIN Software

Despite spending $13.5B on digital advertising in 2017, auto dealers still struggle to market their inventory online and accurately measure results. Their "best" current solutions involve sending their inventory to aggregators or hiring an agency to handle their marketing for them. However, the dealer lacks his own centralized marketing platform and is stuck using various non-standard, disconnected, and out of date technologies that fail at cost effective digital advertising. NIVIN Software's data driven automotive marketing platform creates VIN specific ads, measures and optimizes performance using dynamic landing pages, and accurately closes the loop so that performance can be improved over time. NIVIN allows automotive groups with multiple locations to finally leverage their considerabledata, connect their fragmented technology stacks, and align their locations into one platform that can activate, measure, and optimize VIN specific advertising at scale.