nMerge

nMerge is a professional services company delivering consulting, business case development, and project delivery services specialising in business strategy, marketing, product management and digital business transformation. Typical client work involves: • Marketing and product strategy and planning • Market and competitor analysis • New business and new product analysis • Corporate opportunity analysis and investment rational • Business case development and presentation • Buyer profile and user persona creation and update • Customer survey design, execution, and incorporation into ongoing requirements • Creation and optimisation of value propositions • Workshop design, facilitation and data sensemaking • Pricing model development, maintenance, and optimisation • Legal frameworks, maintenance, and optimisation • UI/UX design and usability management • Customer journey mapping • Product roadmaps and requirements prioritization • Marketing supply chain and marketing resource management • Creation of sales collateral, pitch decks and USP’s (working with marketing suppliers) linking in frameworks such as Challenger or SPIN.