No Friction Music Strategy

For agencies, producers, and creative teams, music can be the trickiest piece of the puzzle. It’s not just about picking a cool track—it’s about finding music that elevates the story, sharpens brand identity, and truly connects with your audience. The right music doesn’t just support your creative—it sets your campaign apart. But getting it right takes more than a good ear—it takes strategy, insight, and experience. If your team could use support, we’re here to help you build a smart, efficient music approach that saves time, maximizes your budget, and delivers real impact. Founded by Michael Frick, No Friction partners with agencies, brands, filmmakers, and musicians to source, craft, and license the ideal song for any project. We have curated, supervised, and licensed music for top brands including Apple, Adidas, Nike, Sonos, REI, LG, Visit California, Google, Audi, Nissan, Toyota, DoorDash, and QuickBooks. We've partnered with artists such as Foster the People, Band of Horses, Edward Sharpe & The Magnetic Zeros, Linda Perry, Ziggy Marley, Jason Mraz, DJ Khaled, and Michael Franti & Spearhead. Throughout his career, Michael Frick has been a key figure in bridging the gap between artists and brands, developing music-driven strategies that engage audiences and elevate campaigns. Michael is a proud member of the Guild of Music Supervisors, The Recording Academy, and The Television Academy.