No Guidance™

When we set out to create something out of nothing, we did so alone. But instead of fearing that first step or the prospect of failure, we became obsessed with the idea of acknowledging the profound depth of life's challenges and responding by choosing adventure. In fact, we believe in this motif so much that the arrows in our logo collide, so as to cancel each other out and indicate that direction comes from within - that having "No Guidance" is an opportunity to "Thrive, Arrive, Organically". We see the ultimatum, the blank canvas, the unknown, and we embrace it. No Guidance™ is a confluence of South African design, New York flair and responsibly sourced Mexican craftsmanship.