Norrøna

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In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements, to create the ultimate in performance product. Today, four generations later, as traditional mountain life broadens, we are still a Norwegian family-owned and run company. We inherit from our forefathers our commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, protective, sustainable gear for your outdoor needs. We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers and ambassadors. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function and finish, based on our design principle of Loaded Minimalism™. Ethical trade and sustainability are essential in all parts of our value chain, and we believe that the only way to run a company is on a sustainable platform. We are completely transparent about our processes through our roadmap, ensuring we keep pushing ourselves towards reducing our environmental footprint and creating a positive impact.  Our vision: Welcome to nature Our mission: Make great products our way for people with an active lifestyle Our company values: Roots, Innovation, Passion Our design philosophy: Loaded minimalism™ – great products made as clean as possible with all critical details
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Porsche and Norrøna Forge new Collaboration - Outdoor Sportswire

Porsche and Norrøna Forge new Collaboration Outdoor Sportswire

Fake Website Credit Card Scams Threaten Ski Clothing Customers - POWDER Magazine

Fake Website Credit Card Scams Threaten Ski Clothing Customers POWDER Magazine

Norrøna Enters China’s Growing Outdoor Apparel Market - Outdoor Sportswire

Norrøna Enters China’s Growing Outdoor Apparel Market Outdoor Sportswire

Norway’s Finest: Norrona MTB Apparel Review - Bikerumor

Norway’s Finest: Norrona MTB Apparel Review Bikerumor

Norwegian Outdoor Brand Norrøna Announces Varg: A Luxury, Adventure Sail Yacht - Endurance Sportswire

Norwegian Outdoor Brand Norrøna Announces Varg: A Luxury, Adventure Sail Yacht Endurance Sportswire

2025 Peak Gear Awards - Blue Ridge Outdoors Magazine

2025 Peak Gear Awards Blue Ridge Outdoors Magazine

Porsche Collaborates with HEAD & Norrøna for 2025-26 Season Winter Equipment - SnowBrains

Porsche Collaborates with HEAD & Norrøna for 2025-26 Season Winter Equipment SnowBrains

Video: Remy Metailler Visits Norway (& Its Hospitals) - Pinkbike

Video: Remy Metailler Visits Norway (& Its Hospitals) Pinkbike

Gearbox: 2023 Skinning Layers - Backcountry Magazine

Gearbox: 2023 Skinning Layers Backcountry Magazine

Porsche and Norrøna Launch Collaborative Freeride Collection - stupidDOPE

Porsche and Norrøna Launch Collaborative Freeride Collection stupidDOPE

The Best Women’s Ski Outerwear of 2022 - skimag.com

The Best Women’s Ski Outerwear of 2022 skimag.com

Norrona Expands Lightweight Hike And Freeride Mountain Bike Collections For Spring/Summer 2023 - Snow Industry News

Norrona Expands Lightweight Hike And Freeride Mountain Bike Collections For Spring/Summer 2023 Snow Industry News

Like To Go Fast? Porsche Teams Up With Popular Ski Brands for New Winter Collection - POWDER Magazine

Like To Go Fast? Porsche Teams Up With Popular Ski Brands for New Winter Collection POWDER Magazine

Norrøna, a Legendary Norwegian Brand Opens Its New Immersive and Inspiring Headquarters in Lysaker - Endurance Sportswire

Norrøna, a Legendary Norwegian Brand Opens Its New Immersive and Inspiring Headquarters in Lysaker Endurance Sportswire

Norrøna and Dorte Mandrup Join Forces - Outdoor Sportswire

Norrøna and Dorte Mandrup Join Forces Outdoor Sportswire

Norrona Presents Innovative & Sustainably Minded Trail Running Collection - Snow Industry News

Norrona Presents Innovative & Sustainably Minded Trail Running Collection Snow Industry News

Norrøna’s Winter Collection Featured in Four Prestigious Buyer’s Guides - Outdoor Sportswire

Norrøna’s Winter Collection Featured in Four Prestigious Buyer’s Guides Outdoor Sportswire

Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection - Outdoor Sportswire

Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection Outdoor Sportswire

Norrøna Shares 2021 CSR Roadmap Results - Suston Magazine

Norrøna Shares 2021 CSR Roadmap Results Suston Magazine

Review: Norrona's Skibotn Gore-Tex Pro Jacket Has Hidden Hand Covers - Pinkbike

Review: Norrona's Skibotn Gore-Tex Pro Jacket Has Hidden Hand Covers Pinkbike

Norrøna’s First American Concept Store to Open Memorial Day Weekend - Outdoor Sportswire

Norrøna’s First American Concept Store to Open Memorial Day Weekend Outdoor Sportswire

New: Ulysse Nardin Diver Norrøna Artic Night : - Deployant :

New: Ulysse Nardin Diver Norrøna Artic Night : Deployant :

Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer - Outdoor Sportswire

Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer Outdoor Sportswire

20 best Scandinavian brands | Why is Nordic outdoor gear so popular? - Live for the Outdoors

20 best Scandinavian brands | Why is Nordic outdoor gear so popular? Live for the Outdoors

Tested in Alaska: Gear to Make Your Heli-Skiing Dreams Come True - skimag.com

Tested in Alaska: Gear to Make Your Heli-Skiing Dreams Come True skimag.com

Norrøna Invests in U.S. Growth With Key Personnel and Agency Hires - Outdoor Sportswire

Norrøna Invests in U.S. Growth With Key Personnel and Agency Hires Outdoor Sportswire

Norrøna Reveals New ‘Tailored for Her’ Collection - Shop Eat Surf Outdoor

Norrøna Reveals New ‘Tailored for Her’ Collection Shop Eat Surf Outdoor

The Best Men’s and Women’s Midlayers of 2022 - skimag.com

The Best Men’s and Women’s Midlayers of 2022 skimag.com

The best winter walking gear - Financial Times

The best winter walking gear Financial Times

Introducing - The Ulysse Nardin Diver Noronna Arctic Night - Monochrome Watches

Introducing - The Ulysse Nardin Diver Noronna Arctic Night Monochrome Watches

Three Great Jackets for Nordic Skiing - crosscountryskier.com

Three Great Jackets for Nordic Skiing crosscountryskier.com

Gear Guide: 7 of the Best New Cold Weather Riding Kits for Men - Pinkbike

Gear Guide: 7 of the Best New Cold Weather Riding Kits for Men Pinkbike

Duffel Bags Guide 2022: Top Picks to Haul All Your Gear - Men's Journal

Duffel Bags Guide 2022: Top Picks to Haul All Your Gear Men's Journal

Get Free Gear: How to Become a Norrona Product Tester - GearJunkie

Get Free Gear: How to Become a Norrona Product Tester GearJunkie

Norrøna releases tactical Gore-Tex. - Military Times

Norrøna releases tactical Gore-Tex. Military Times

Meghan Markle Borrowed Prince Harry's Clothes for Her Last Royal Tour Event - ELLE

Meghan Markle Borrowed Prince Harry's Clothes for Her Last Royal Tour Event ELLE

Uphill skiing on the rise - The Times

Uphill skiing on the rise The Times

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