Northbridge Communications

Northbridge is a boutique communications consultancy that is proudly Brisbane based while international in its thinking. We use our collective global experience to help Australian businesses - both large and small - take action on the corporate affairs and strategic communications issues critical to their growth, particularly where that has an international or cross-border dimension. Specialising particularly in the China market, we help organisations both private and public during important inflection points, such as market entry, effectively engage their stakeholders in China, as well as educating and informing key audiences at home, including directors and investors. Projects we have worked on: * Market entry and sales marketing strategy for an Australian food products company * Crisis communications for a Fortune 500 healthcare company over a product safety issue in the baby segment in China * Government relations, media and integration communications for a US whitegoods company on their US$1b acquisition of a Shanghai-listed consumer goods producer, becoming the first international brand to trade on a Mainland Chinese stock exchange through the transaction. * Strategic communications for joint acquisition of a series of ASX-listed oil and gas assets by a 50:50 joint venture between a European and Chinese oil major, the first outbound investment conducted successfully via a JV for a Chinese SOE. * Public affairs and policy strategy for an international healthcare company to support market entry into China. * Sustainability strategy for a Fortune 500 FMCG company for the Asia-Pacific region * Government engagement strategy for a multinational healthcare company, including a multi-year partnership with China’s Ministry of Health * Public affairs counsel and employee relations support to a major pharma company in relation to allegations of inappropriate use of sales and marketing incentives