Nova Vision Group

Nova Vision, following the corporate philosophy of “Better vision, better life”, has a long and rich history in the optometry field. From providing preventative medicine, to diagnosis and treatment, to lens fitting and retail sales, they provide a one stop shop. We are currently the largest company in the optical industry in the Chinese world. Under the founder Sam Wang, and the CEO Jim Wang, they consolidated Baodao Optical, Milanno, Jingcl brands, as well as created Nova Optometry, Shanghai Bainuo Optical Technology company, as well as developed the Nova Optical Industry Research Institute (NOIRI). Amongst them, Baodao was established over 30 years ago, and currently operates around 1200 stores.