Novellus Breeding

Novellus Breeding, founded in 2014, breeds unique hybrid, open pollinated, and vegetative-propagated ornamental bedding plants. Our core business is the development of innovative cultivars for their global distribution and marketing under licensing or ownership transfer agreements. We also provide breeding services such as custom breeding programs, productivity trials, small scale production, and others. Our breeding programs are led by Xenia Cascante, backed by an outstanding 30-year breeding career recognized with renowned awards including Fleuroselect Gold Medal and Quality Mark, British Bedding Plant of The Year, Flora Star Elite Award, and All America Selection.