Novelty Sweets-The Taste of Punjab

Under the patronage of Sardar Kartar Singh Sachdev, Novelty Group was established in the year 1950 as a humble sweet shop on Lawrence Road, Amritsar. Over the last 7 decades, the group has transitioned into one of North India's largest business houses, with business across F&B (Novelty Sweets), Automobile (Novelty Hyundai, Novelty Ford, Novelty Mahindra Wheels Novelty Tata, Novelty Ather), Commercial Real Estate (Novelty Omaxe Mall), among others. Welcome to Novelty Sweets, where we craft delectable moments of sweetness and flavor. Our story begins at the heart of Amritsar, where our legacy has not only shaped our identity but has also lent its name to the iconic Novelty Chowk, a cross that bears testament to our commitment to crafting exquisite delights for generations. At Novelty Sweets, we take pride in the rich tradition of crafting authentic Indian delicacies that capture the essence of age-old recipes passed down through the ages. With a heritage spanning decades, we have become synonymous with the art of creating memorable culinary experiences. At Novelty Sweets, our passion for quality and authenticity drives us to continuously innovate while staying rooted in the flavors that have made us an integral part of the Amritsari culture. We are dedicated to delivering the finest confections that celebrate tradition without compromising on taste. Join us on our journey as we continue to spread sweetness, one delightful bite at a time. Connect with us for updates, mouthwatering offerings, and a glimpse into the heart of Novelty Sweets. Indulge in the taste of tradition. Experience Novelty Sweets. Desi Ghee preparations from the heart of Amritsar, for the World!