NOVID-20 Ltd

Novid 20 Ltd. is an Israeli startup specializing in natural solutions to wellbeing inspired by food sources around us and powered by innovative technology. We develop natural, science-backed specialty food ingredients that help consumer brands craft enjoyable, effective, and easy-to-formulate products. Our mission is to bring a new generation of active ingredients to everyday wellness — ones that are pleasant to use, clinically supported, and designed for seamless integration into consumer goods. We empower brands to stand out with alternatives that feel good, work well, and offer something truly different. Our flagship ingredient, Cinnovir, is a patented cinnamon bark extract designed to support Oral Virome Balance — a pioneering concept in oral wellness. Cinnovir shifts the focus from traditional hygiene to microbial balance, redefining oral care as a daily act of self-care and virome harmony. We're not just creating better ingredients — we're opening the door to a new category of functional foods for oral health.