Now Gaming

Now Gaming is a firm dedicated to helping brands and businesses understand the esports industry. Founded in 2021 by Maha Abouelenein and Rebecca Longawa. Now Gaming works directly with non-endemic brands to develop long-term strategies that both fit their business goals and connect with the next generation of consumers in authentic, meaningful, and measurable ways. Using their combined expertise in esports and gaming at a global scale, they teach brands how to not only talk to the esports audience, but become a valuable part of the conversation, and ultimately, part of the community.