Now or Never Ltd

Wellington based lingerie label pairs silk fabrics with smooth design lines offering a little bit of luxury for every day. Emma Lodge and Olivia Lacey first met in French class at aged 13, they bonded over copying answers from the girl who sat in front of them . . . a short cut they were later to regret when buying a train ticket in Paris. They've been friends since, and have joined their skills to follow a dream of starting a lingerie label. They started Now or Never in March 2013 and have been busy talking to fellow lady friends about what they like to wear and what makes them feel gorgeous. After lots of note-taking and drawing inspiration from favourite fashion eras, Emma developed designs that combine details from past influences with the contemporary styles of modern women. "Our designs are subtle and sexy to compliment your individual style, we recognise that women want to feel confident and comfortable in their own skin. Now or Never offers beautiful, essential designs for everyday so you feel and look your best in whatever you choose to wear."