NowAR Lab

NowAR is an extended reality digital studio that fuses art and technology to create unique and memorable experiences in advertising and culture. Founded in Valencia, with a presence in Madrid and London, our purpose is to transcend conventional advertising boundaries and surprise audiences with our creativity and technology expertise. We are proud to work with a wide variety of clients, from large international corporations to small and medium sized local businesses. Our passion for innovation drives us to collaborate with the boldest and most imaginative clients, always exceeding expectations and delivering innovative solutions to the most complex challenges. We are true pioneers of WebAR as a direct format for connecting new generations with brands. This technology allows us to create immersive content that engages audiences and fosters more lasting and meaningful relationships between brands and their audiences. At NowAR, our mission is to democratise augmented reality so that any company can take advantage of this technology and deliver memorable experiences to their audience. Always committed to excellence and creativity, we strive to be our clients' trusted partner in creating impactful advertising and cultural campaigns that transcend time. We are mono_no_aware We are 物の哀れ We are NowAR