NSB Watch

NSB Watch is a luxury timepiece maker that was founded in New Smyrna Beach in 2018 by Matteo Micheletti. An Italian born immigrant to the USA, Matteo was always fascinated by watches since he was a little boy. Growing up in Italy, he spent many summers with his grandparents. His grandfather would always tell him that regardless of what he did in life, it was important to Not Waste Time. After his grandfather’s passing, Matteo was informed that he had inherited his late grandfather’s watch, an Omega Speedmaster manufactured in the 1960’s. This single moment in time remains etched in Matteo’s mind as the beginning of the journey towards creating a Watch company that would not only remind him of his fond childhood memories, but would encompass his grandfather’s reminder to Not Waste Time. Matteo’s goal in life is to leave a legacy to his children so that they may one day look back and realize that it takes hard work, dedication and consistency to be successful in life.