NSE CBS @ IIMA

The NSE Centre for Behavioral Science was inaugurated in March 2020 at the Indian Institute of Management, Ahmedabad with a grant from the National Stock Exchange of India Ltd. The first of its kind in a management institution in India, the CBS aims to build a cross-disciplinary platform for conducting and disseminating research grounded in neuroscientific and behavioral knowledge across diverse fields of management including but not limited to finance, economics, marketing, organizational behavior and human resource management. Behavioral science tools have been advancing over the years and could unearth deep-rooted behavioral patterns and biases. Insights from such research could shed new light on our understanding and help shape policies that could spread the benefits to a wider section of the population. With academic rigor and experimental-based research, the CBS aims to produce meaningful decision-making insights that could benefit industry leaders and policy makers in drawing fresh perspectives and outlooks. With the CBS, the Institute aims to lead the way with applied research to improve management practices across sectors of finance, health, public policy, marketing, economics, organizational behavior and human resource management as well as making pathbreaking contributions to academia in these areas. The centre would like to engage in rigorous but relevant research and looks to connect with interested researchers in academia and practitioners in industry. The CBS is equipped with an EEG system, Eye Tracker, and Galvanic Skin Response (GSR). The laboratory is designed to explore the applicability of behavioral science theories in marketing, finance, and economics for generating and disseminating ideas around these themes.