NSI LABEL

What is the digital benefit for label and package production? In 2020, the packaging printing market will occupy $464B volume, 52% of total printing market, but the digital package printing market size will be only 7% of the total digital printing market. So packaging represents one of the largest and most stable opportunities for print providers. Nearly all items sold have the packaging, and it’s an application that can’t be displaced by digital media. The essential role packaging plays in our consumer society is one of both branding and product protection. Packaging comes in many forms: folding cartons, labels, sleeves, flexible packaging, and containers such as drums, bottles, and cans. A wide range of flexible and rigid materials is used: plastics, wood, paper and board, metal plate and foils, glass, and textiles. Nearly all packaging materials today are printed conventionally, but digital inkjet could be a game-changer. Digital inkjet printing’s ability to deliver short production runs cost-effectively supports the use of event-driven promotions, market testing, and niche market customization. It allows the same print technique to be used for the sample run and for short-run mass production, ensuring product consistency. The label sector includes security, promotional and primary product labels, most of which are printed conventionally on flexographic printers. Digital printing has gained an increasing share of the industrial label market over the past 10 years, mainly using thermal transfer printers, which are not cost-effective in high volumes. As with the rest of the printing industry, run lengths demanded label production are getting shorter: two thirds of all label orders are now for under 10,000 labels – well within the breakeven point for digital.