Nudge Unit Greece

Nudge Unit Greece (NUG) was created in order to introduce Behavioral Economics in Greece and show how effective this field could be in the real world with the applications of Nudges. NUG is the first greek team that specializes in Behavioral Economics and it is comprised of 5 young scientists who have a solid background in Economic, Psychology and Entrepreneurship. We combine these three fields in order to help individuals, organizations and businesses make better decisions, in terms of utility, by applying behavioral insights in their everyday lives. As a social enterprise NUG will provide consulting on businesses based on results that derive from consumer behavior analysis. There are three different types of services: B2B consulting, training workshops and nudging (interventions to deal with social problems).