NYBA Media GmbH

Ever wondered why so many live events don’t sell out? 🤫 You’re probably using the full range of tactics—billboards, newspapers, social media, email, influencers, PR, partnerships, even radio and TV. It’s the tried-and-true method. It used to work like a charm. And that’s fine—it’s traditional, and it used to work flawlessly. But times have changed. Do you know how many tickets each activity is actually selling? Do you know what the exact ROI on your marketing spend is? Not sure? Can’t measure most of these efforts? You’re not alone. That’s where we step in. We bring precision and clarity to your ticket sales. By harnessing our proprietary AI alongside performance-driven digital marketing, we pinpoint the ideal customer—only when and where they’re most likely to buy. This streamlined approach powered the most successful TikTok campaign of 2023 for the Blue Man Group, boasting an ROI of 130x. To this date, we’ve moved over 75 million tickets across Europe—and we’re just warming up. We’ve propelled campaigns for top-tier artists like Adele, Coldplay, iconic festivals like Lollapalooza, Rolling Loud, theater shows like Mamma Mia or Cirque du Soleil and major sporting events like WWE or the Formula E with plenty more on the horizon. What if we told you that we can guarantee increased ticket sales while reducing marketing costs? Sounds too good to be true? Challenge us to prove you wrong.