Objets Daso

Conceived in South Korea, born in London in 2021, Objets Daso is an emerging luxury brand that explores the beauty of everyday things. How the simplest moments are transformed into extraordinary tales by the companions we cherish, hold and use daily. Objets Daso’s name is formed from the combination of Objets ('Objets (French) = Objects) and Daso (Dasoni (Pure Korean) ‘A person I love') - a celebration of ‘The objects I love’. Objets Daso was formed to break the mould of systematic structures in fashion with an aspiration to drive sustainability and diversity. Founded by two ethnic minorities; a South Korean and British Asian, our founders understand the struggles of representation and inclusion within fashion. Through our objets and stories, we look to shine a light on the marginalised, allowing a global community of design enthusiasts to connect, collaborate and find opportunities where others fail to provide. We want to show that an extraordinary everyday is made of the fantastic and diverse people who make up our world.