Observect Research

Observect is the brainchild of Jeff Capaldo, who has spent his career working at the intersection of operations and analytics. We specialize in technical analysis, applying the patterns of physics found in the natural world to predict future business activity and events. The name 'Observect' is both a contraction of "the observer effect" and a reference to the observation of vectors. In the first sense, the name illustrates our commitment to using the most accurate models and quantitative tools to eliminate any bias of our observation on your data. We work to ensure that the data we extract represents an exact copy of the underlying activity, which we use in predictive modeling. The second interpretation of our name refers to vectors - an object that has both size and direction. One of millions of items in a given dataset has magnitude and direction, as does your entire business. We understand and explain your data to manage and optimize the magnitude and direction of the "vectors" that mean the most to your bottom line.