Ocurate (acquired by Fenix Commerce)

Ocurate is changing the consumer industry with its proprietary Machine Learning technology. It tackles the biggest problem consumer companies face today - low and unpredictable Return on Ad Spend (ROAS). Ocurate’s value-based optimization (VBO) solution leverages Machine Learning for customer value and integrations into advertising platforms to increase the Return on Ad Spend (ROAS) by 15%+. Over the last years, Google, Facebook, and TikTok have built out capabilities to push data back into the ads APIs. VBO leverages that technology by infusing the APIs with predictions of future per-customer revenues. Predictions are made immediately upon sign-up and exceed 90%+ accuracy. The platforms can now allocate bids for ad impressions based on customer value as opposed to first purchase. Our average lift in LTV across our clients is 15%.