OddsOn Models

OddsOn Models is a specialist consultancy and modelling business dedicated to empowering the sports betting industry. Founded in 2025, the company is headquartered in London. Our mission is to provide tailored sports betting models, enhance existing ones, and deliver expert consultancy to operators seeking a competitive edge. We have decades of expertise in sports betting and a deep understanding of Premium products such as BetBuilder. OddsOn Models offers services which span model building, model servicing, and bespoke solution creation. The business prides itself on fostering a collaborative approach to empower companies with end-to-end model ownership and optimised pricing strategies. “Empowering the sports betting industry with tailored models and expert consultancy,” OddsOn Models aims to ensure that every client can be truly "OddsOn" in their market strategy and execution.