Odyssey Design & Cognitive Science Network

In an increasingly visual world in which the competition for our attention is fiercer then ever, our global innovation consul uniquely offers multiple distinct business applications of cognitive science: 1. What captures and holds our visual attention in products, marketing & retail (physical and digital) 2. How to subconsciously communicate important brand features & benefits (hint: color alone is not enough!) 3. How to integrate complementary senses such as sound & scent to amplify powerful visual brand experiences 4: How to design and execute better A/B research based on the latest best practices from neuroscience. Through expert application of design and cognitive science we can understand human nature with unprecedented precision. Odyssey leverages that precision to create breakthroughs in the design of dynamic products and powerful marketing. Speed + Precision In innovation the need for speed is critical. Speed enables you to catch consumer trends, leave competitors flat footed, realize first mover advantage, lower development costs. But today speed alone isn’t enough. Speed + Precision provides the essential innovation competitive advantage. Knowing ( not guessing) how consumers truly see, sense, think, feel and most importantly respond about your products, services, marketing and experiences. Odyssey’s team of cognitive, data and design scientists deliver unprecedented precision to positively influence and optimize consumer decision making for maximum ROI. Our Technology: Cognitive neuroscience reveals the neural foundations of human nature: our motives, perceptions, memories, and decisions. Evolutionary Psychology reveals the evolutionary origins of human nature and explains the logic behind what we find attractive and worthy of attention. Machine learning allows us to predict complex systems that are beyond classical modeling by humans, such as fashion trends, consumer decision making, cognitive demographics, and pattern evaluation.