Off the Train Marketing

Storytelling and promotional campaigns. Coaxing compelling material from product managers and technologists. Moving audiences, business or tech, through their buyers’ journey. Our messaging, content, product launches, and campaigns drive rapid growth of awareness and pipeline. CAPABILITIES We have proven expertise in competitive analysis, defining buyer personas, and creating compelling presentations and sales tools (internal and customer-facing). Experience using the pragmatic framework to guide collaboration with sales and product teams. Awards for storytelling. Kudos for presentation skills. Experience as company spokesperson with press, analysts, and webinar or conference audiences. Drove company awareness and positive perception that earned a Gartner “Cool Vendor” designation and set the stage for Integrien's acquisition by VMWare. The Integrien Alive monitoring product acquired by VMWare achieved $950 million in annual revenue. Lauded for compelling business and technical content. Broad database knowledge. Certified Information Systems Security Professional (CISSP), provisional.