Forma

At Forma, we believe finding the right size and fit online shouldn’t be a struggle. Traditional size charts, single-model shots and AI size recommendations simply don’t tell the full story. Consequently, we've introduced the world’s first visual sizing and fit guide: Forma's Fit Gallery. Embedded directly on product pages, it showcases genuine customer photos and fit data so shoppers see exactly how an item looks on diverse shapes and sizes, removing guesswork and building trust and confidence at checkout. For fashion brands, this means: - Slashed returns - Higher conversion rates - Stronger customer loyalty. We enable the collection of real-world fit insights tailored to your brand, allowing you to refine your garment designs, cut waste and become more sustainable - both environmentally and commercially. Join us and give your customers the confidence to get fit right first time. Happy customers, a healthier planet and a stronger bottom line. With Forma, you’ll transform your online store into an immersive experience, reduce costs and play your part in reducing fashion’s environmental impact.