OG&Co.

We founded OG&Co. after two decades of building brands that scaled—and watching others stall out. Our team helped launch giants like Netflix and DAZN in Germany. We scaled DTC brands like Asambeauty, Pomelo & Co., Oatsome, and Shape Republic from humble beginnings to real relevance. But when we compared the biggest wins to the most painful failures, one truth stood out: 👉 The brands that invested in brand equity—tight positioning, emotional campaigns, and distinctive creative—thrived. 👉 The ones that didn’t? They lived promo to promo, lost pricing power, and got swallowed by the next cheapest competitor. And that’s what’s broken with most DTC brands in Germany today. They're optimized, but forgettable. Aggressive on ads, weak on story. Addicted to short-term ROAS, but lacking the brand memory that actually compounds. We built OG&Co. to fix that. We help performance-born brands evolve—before it’s too late. We build brand strategy, campaign ideas, and distinctive assets that make performance work harder and stick longer. If you feel like your growth is stalling—or you're still using discounts to survive—it’s time. Let’s build something people actually remember.