Of Indian Origin

Of Indian Origin, previously known as Natsy By Design is a collective of artisan-based cottage industries, providing a platform that promotes hand-crafted products made in India to a global audience. It is an effort to reclaim our extraordinary heritage not just in its traditional form but to re-invent it in unique products and sustainable designs that compliment contemporary lifestyle. It is also an ongoing effort to create a market for these products by educating the audience about the history of these crafts and the need to patronize not just the crafts but the artisan communities that struggle to keep them alive. We currently work with over 100 artisans and as many craft traditions. Our online store showcases a mindfully curated or co-created product line that articulates cultural identity. Shop from over 1000 hand-crafted treasures – Vintage bags, hand-woven sarees and dupattas in natural fabrics, indo-western apparel, hand-made collectibles, antiques, masks, wooden serve ware, block-printed home furnishings, folk paintings, rare nomadic, tribal, and ethnic jewellery, and lots more - each with a story to tell, a story that is waiting to be woven into your life tapestry. It is a social enterprise that provides resources to artisan communities for product development and promotion. We provide free product training and design interventions to artisan clusters and groups. We provide free photography, graphic designing, and cataloguing services for our artisan friends. We work with several organisations, who engage people with disabilities, or work with underprivileged women, to produce craft that secures a source of livelihood for them. We believe in promoting organic, eco-friendly products, and encourage sustainable fashion. We have always been committed to paying the artisans a fair price and ensure that upto 70% of what we earn goes back to the artisans.