Olfiction

Olfiction is a unique fragrance consultancy that caters for the needs of fragrance businesses of all kinds. We work with suppliers, contract manufacturers, brands, retailers and fragrance industry organisations. We have over 30 years of combined experience with fragrance. We understand how shoppers think; what makes someone fall in love with a scent; how to develop fragrance sales teams and how to refine fragranced product ranges to meet the needs of your target market. We’re up on the latest trends and can help you create a strong product range. We love to tell stories about your brand – stories which enhance your message in just the right way. We offer: Perfumery Copywriting (press releases, product copy, catalogue copy…) Storytelling (in multiple mediums and formats) Range evaluation Briefing Fragrance development Trend reports and forecasting Training and training documentation Marketing (including assistance with collateral) Branding advice Public speaking Editorial content Consultancy