One Less Bite

One Less Bite is a behavioural change initiative designed to help flexitarians — people who are open to eating less meat — turn intention into action. We offer personalised, non-judgmental coaching to guide participants toward a more plant-based lifestyle. Rather than targeting vegans or entrenched meat-eaters, One Less Bite supports the 61% of people who are already willing to eat less meat but struggle to follow through. We help them overcome barriers using proven behavioural science, practical tools, and community support.