Onesto
Company intelligence

Onesto Company Intelligence, Employees & Contact Signals

Contact coverage
Email + phone
Visible profile or company source data includes email and phone channels. 3 visible profiles include direct contact evidence.
People graph depth
4 signals
4 mapped workforce signals against a 12 employee size estimate.
Account research
5 steps
Account research checklist combines person-level contact coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Email domain match
20% match
Official-domain coverage across 2 of 10 visible email signals for onesto.co.
Evidence quality 100/100 Priority intelligence record

AeroLeads company intelligence

Onesto workforce and contactability signals

Evidence from AeroLeads company records, matched professional profiles, and related company graph.

High confidence
Intelligence completeness
Partial intelligence record
5 of 11 major intelligence groups are available for this company.
Profile graph
Deep profile graph
4 mapped workforce signals against a 12 employee size estimate.
Top seniority band
Individual contributor
2 of 3 classified profile signals.
Visible contact sample
3
Displayed people with email or phone data.
Social followers
611
Audience size from company social data.

Profile graph researchability

Visible people graph includes 4 visible people: 4 named, 3 titled, 3 located, and 3 contactable.

Profile research sample
Profile coverage evidence tier: Deep profile coverage evidence. Profile coverage evidence combines 4 mapped workforce signals, 12 employee size estimate, and 33.3% profile graph coverage.
Corroborated profile graph evidence: Researchability is based on 4 visible people with 4 populated evidence dimensions: named, titled, located, and contactable signals.
Profile association confidence: Corroborated profile association. Association confidence combines 3 titled profiles, 2 official-domain email profiles, 2 titled profiles with official-domain email, 2 located profiles with official-domain email, and 3 contactable profiles.
People
4
Named
4
Titled
3
Located
3
Contactable
3

Data methodology

AeroLeads renders only source-backed fields for this company page.

5 source groups
Company record Matched profile graph Email-pattern aggregate Related company graph Company signal fields
Blank source fields are omitted
Related companies are ordered deterministically
Structured data uses aggregate counts only

Intelligence completeness

5 of 11 major intelligence groups are available for this company.

5 / 11 groups
Partial intelligence record 45.5%
Workforce composition Contactability Email intelligence Domain confidence Market and peer context

Evidence quality

This page clears the 60+ AeroLeads company-intelligence evidence threshold.

100 / 100
Priority intelligence record Threshold 60+
Employee email coverage Employee phone coverage Business function mix Functional team estimates Functional coverage gap Business function contactability
Contactability
13 signals
Employee email coverage, Employee phone coverage, Multi-function contactability
Workforce graph
21 signals
Business function mix, Business function contactability, Role title reachability
Source trust
11 signals
Functional team estimates, Functional coverage gap, Domain confidence
Market and peer context
13 signals
Related company graph, Peer graph strength, Peer position benchmark
Company momentum
3 signals
Company signal breadth, Company momentum score, Company ownership signal
Decision-maker intelligence
1 signal
Account research checklist
56 additional source-backed evidence signals are counted in this page quality score.

Prospecting readiness

Onesto shows research-first prospecting fit based on person-level contact coverage, people graph depth, and peer context.

35 / 100
Research-first prospecting fit Corroborated prospecting evidence

Prospecting evidence combines person-level contact coverage, people graph depth, and peer context; raw contact values are hidden.

ICP fit
Qualified ICP fit

ICP fit combines company size, market specificity, contactability, and domain trust; raw contact values are hidden.

60 / 100
Company size
12 employees
Employee estimate is in a common outbound prospecting range.
Market specificity
Focused market profile
16 market classification signals across categories, specialties, and related peer industries.
Reachability
High-confidence contact evidence
3 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Domain trust
High-confidence domain alignment
Domain evidence combines website domain, social profile, employee email alignment, profile-domain association, and profile association confidence; raw email addresses are hidden.
Account research checklist
Source-backed account research checklist

Account research checklist combines person-level contact coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.

5 steps
Confirm contact coverage
High-confidence contact evidence
3 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Validate ICP fit
Qualified ICP fit
ICP fit combines company size, market specificity, contactability, and domain trust; raw contact values are hidden.
Compare related peers
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Check domain trust
High-confidence domain alignment
Domain evidence combines website domain, social profile, employee email alignment, profile-domain association, and profile association confidence; raw email addresses are hidden.
Review people graph depth
Deep profile graph
4 mapped workforce signals against a 12 employee size estimate.
Contact coverage
High-confidence contact evidence
3 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
People graph depth
Deep profile graph
4 mapped workforce signals against a 12 employee size estimate.
Peer context
Multi-signal peer benchmark evidence
Peer benchmark combines 9 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Decision-maker evidence missing: No mapped decision-maker cluster is strong enough to summarize.

Domain trust signals

Domain confidence for onesto.co is based on website domain, social profile, employee email alignment, profile-domain association, and profile association confidence.

80 / 100
High-confidence domain alignment High-confidence domain evidence

Domain evidence combines website domain, social profile, employee email alignment, profile-domain association, and profile association confidence; raw email addresses are hidden.

Website domain
onesto.co
The official website domain is available from the company source record.
Social profile
LinkedIn organization page
A LinkedIn organization page is present for this company record.
Employee email alignment
2 official-domain email signals
20% of visible employee email signals match onesto.co; raw addresses are hidden.
Profile-domain association
2 people with official-domain email
Matched people include official-domain email evidence; raw addresses are hidden.
Profile association confidence
2 titled official-domain profiles
Titled profile samples also include official-domain email evidence.

AeroLeads coverage snapshot

Profile sample
4
Visible people attached to this company page.
Profile graph depth
Deep profile graph
4 mapped workforce signals against a 12 employee size estimate.
Contactable sample
3
Visible people with email or phone data.
Contact channel mix
Multi-channel contact coverage
Visible profile or company source data includes email and phone channels.
Contact evidence confidence
High-confidence contact evidence
3 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Official-domain emails
2
Email signals matching onesto.co.
Email domain confidence
Mixed-domain coverage
Visible email signals include official-domain and non-official domains.
Domain confidence
High-confidence domain alignment
Domain confidence for onesto.co is based on website domain, social profile, employee email alignment, profile-domain association, and profile association confidence.
Email usability mix
Current email coverage sample
AeroLeads source data includes 10 unique visible email signals; 3 are marked current or verified and 7 are professional-type. Raw addresses are hidden.
Contact data safety
Limited privacy-safe contact intelligence
AeroLeads exposes contact counts, channel mix, freshness, and domain-alignment evidence while hiding raw email addresses and masking phone numbers in public output.
Company signal breadth
Multi-signal company record
Company-level signals include social audience, company maturity, and ownership.
Company momentum score
Limited company momentum score
Momentum score blends contactability and peer position from AeroLeads company and profile evidence.
Company ownership signal
Private company record
Company source record includes source type Privately Held.
Audience density
Moderate audience density
611 followers against 12 employee estimate, about 50.90 followers per estimated employee.
Specialty signals
10
Specialty tags in the company record.
Market specificity
Focused market profile
16 market classification signals across categories, specialties, and related peer industries.
Peer industry clusters
7
Industries represented by related company records.
Related companies
9
Company graph links available for comparison.
Industry benchmark
Peer-informed industry benchmark
Industry benchmark uses 9 related companies, 3 benchmark dimensions, and 3 peer evidence types from the AeroLeads related-company graph.
Peer benchmark confidence
Multi-signal peer benchmark evidence
Peer benchmark combines 9 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 14.3% of 7 comparable related peers.
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
Workforce locations
3
Locations represented in visible profile signals.
Workforce distribution
Multi-location workforce
Visible profile location signals span 3 locations, led by Greater Melbourne Area, Australia.
Workforce location footprint
Multi-country workforce footprint
Visible profile locations span 3 cities across 2 countries, led by Greater Melbourne Area.
Workforce distribution model
International distributed workforce model
Visible profile locations span 2 countries and 3 workforce locations; no single hub exceeds 33% of visible location signals.
Workforce geography evidence confidence
High-confidence workforce geography evidence
Workforce geography spans 3 locations across 3 visible profile signals, with reachable evidence across 3 locations and company-domain evidence across 2 locations. Top workforce hub differs from company location.
Contactable workforce locations
3
Workforce locations represented by visible contact samples.
Top contactable workforce location
Greater Melbourne Area, Australia
Visible contact samples span 3 workforce locations, led by Greater Melbourne Area, Australia.
Workforce seniority tiers
2
Seniority bands derived from visible profile titles and levels.
Seniority evidence confidence
Corroborated seniority evidence
Seniority graph spans 3 classified profile signals across 2 tiers, with reachable evidence for 2 and company-domain evidence for 2. Contributor-heavy visible sample.
Classified seniority profiles
3
Visible profiles with usable seniority signals.
Official-domain seniority profiles
Multi-profile official-domain seniority evidence
2 seniority-classified profiles across 2 tiers include company-domain email signals.
Management-to-IC proxy
Contributor-heavy visible sample
1 managerial seniority signal and 2 contributor signals appear in the visible seniority-classified sample.
Role title diversity
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Visible role titles
3
Distinct role titles found in visible profile signals.
Business function mix
Mixed business-function workforce sample
AeroLeads maps 3 visible profile signals into 2 business functions; 2 include visible contact data.
Mapped business functions
2
Business functions inferred from visible profile titles and departments.
Functional team estimates
Engineering team estimate
AeroLeads derives 2 visible engineering team profile signals from mapped business-function signals.
Functional coverage gaps
Partial function coverage map
Visible people signals cover 2 of 8 core business functions. Not observed in the visible graph: Sales / revenue, Marketing / growth, People / HR, and Finance. Treat this as a coverage gap, not confirmed absence.
Contactable role titles
2
Distinct role titles with visible contact samples.
Contactable role coverage
Mixed contactable role coverage
2 reachable role titles, led by Head of Product at 50.0% of contactable titled profiles.
Prospecting fit
Research-first prospecting fit
Onesto shows research-first prospecting fit based on person-level contact coverage, people graph depth, and peer context.
ICP fit
Qualified ICP fit
Onesto matches the qualified ICP fit band for common outbound filters based on company size, market specificity, contactability, and domain trust.
Account research checklist
Source-backed account research checklist
Account research checklist combines person-level contact coverage, ICP fit, related-company graph, domain trust, and people graph depth; raw contact values are hidden.
Intelligence signal groups
14
AeroLeads signal groups available for this company.

Market focus signals

Primary industry
Human Resources Services
Market specificity
Focused market profile
16 market classification signals across categories, specialties, and related peer industries.
Market evidence tier
High-confidence market evidence
Market evidence combines 16 classification signals from categories, specialties, related peer industries, and description keywords. 4 description-backed keyword signals are included.
Industry benchmark
Peer-informed industry benchmark
Industry benchmark uses 9 related companies, 3 benchmark dimensions, and 3 peer evidence types from the AeroLeads related-company graph.
Top peer industry
Financial Services
22% of 9 related peer industry signals.
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 9 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 3 evidence types: employee benchmarks, website records, social profiles.
Size position
Smaller than most related peers
6 of 7 related employee-estimated peers are higher.
Peer graph strength
Partial peer evidence graph
Related peer graph has employee benchmarks, website records, and social profiles across 9 related companies.
Benchmark dimensions: peer graph strength, size benchmark, and size position.
Categories
Human Resources Services
Specialties
Financial Wellness Human Resources Couching Financial Fitness Employee Wellness Employee benefits Pay on demand Financial Health
Product-market keyword evidence
Description-backed market keywords
Keyword evidence comes from 3 source field groups: Category, Specialty, Description.
Product-market keyword evidence tier: High-confidence product-market keyword evidence. Product-market keyword evidence combines 15 unique market keywords, 3 source field groups, and 4 description-backed keywords (1 category, 10 specialty, and 4 description).
Human Resources Services · Category Financial Wellness · Specialty Human Resources · Specialty Couching · Specialty Financial Fitness · Specialty Employee Wellness · Specialty Employee benefits · Specialty Pay on demand · Specialty Financial Health · Specialty financial education · Specialty productivity · Specialty earn save · Description
Related peer industries
Peer-industry evidence tier: High-confidence peer-industry evidence. Peer-industry evidence combines 9 related companies, 5 peer-industry clusters, and top peer industry Financial Services at 22.2%.
Functional coverage gaps
Partial function coverage map
Visible people signals cover 2 of 8 core business functions. Not observed in the visible graph: Sales / revenue, Marketing / growth, People / HR, and Finance. Treat this as a coverage gap, not confirmed absence.
Transparent function coverage evidence: Function coverage evidence combines observed functions Technology / data and Product / design and 6 unobserved core functions in the visible graph.
Financial Services 2 peers
22.2% of related peer industries
Investment Management 2 peers
22.2% of related peer industries
Dairy Product Manufacturing 1 peer
11.1% of related peer industries
Environmental Services 1 peer
11.1% of related peer industries
Business Consulting and Services 1 peer
11.1% of related peer industries

Company signals

Company signal breadth
Multi-signal company record
Company-level signals include social audience, company maturity, and ownership.
Corroborated company record evidence: Company record evidence combines 3 source-backed company signal types: social audience, company maturity, and ownership.
Social audience
611
Followers in the company source record.
Social audience evidence tier: Limited social-audience evidence. Social audience evidence uses 611 followers from source field social_followers.
Audience density
Moderate audience density
611 followers against 12 employee estimate, about 50.90 followers per estimated employee.
Audience-density evidence tier: Limited audience-density evidence. Audience-density evidence combines 611 social followers, 12 employee estimate, and 50.90 followers per estimated employee.
Company maturity
Emerging company history
Company source record includes founding year 2019, about 7 years before 2026.
Company maturity evidence tier: Founding-year maturity evidence. Maturity evidence combines founding year 2019, 7 years of company history, and source field founded.
Company ownership
Private company record
Company source record includes source type Privately Held.
Company ownership evidence tier: Structured ownership evidence. Ownership evidence combines source type Privately Held from structured company source fields.

Workforce seniority mix

Aggregated from 3 classified profile signals.

Largest seniority band
Individual contributor
2 of 3 classified profile signals, 1 with visible contact data, 1 official-domain.
Multi-profile official-domain seniority evidence: 2 seniority-classified profiles across 2 tiers include company-domain email signals.
Corroborated seniority evidence: Seniority graph spans 3 classified profile signals across 2 tiers, with reachable evidence for 2 and company-domain evidence for 2. Contributor-heavy visible sample.
Management-to-IC proxy
Contributor-heavy visible sample
33.3%
managerial seniority signals
66.7%
contributor seniority signals
1 managerial seniority signal and 2 contributor signals appear in the visible seniority-classified sample.
Management-shape evidence tier: Contributor-heavy management-shape evidence. Management-shape evidence combines 3 seniority-classified signals, 1 managerial signal, 33.3% managerial share, and 2 contributor signals.
Individual contributor 2 profiles
66.7% of classified seniority signals, 1 with visible contact data, 1 official-domain
VP / Head 1 profile
33.3% of classified seniority signals, 1 with visible contact data, 1 official-domain

Workforce geography

Aggregated from 3 visible profile location signals.

Workforce geography evidence
High-confidence workforce geography evidence
Workforce geography spans 3 locations across 3 visible profile signals, with reachable evidence across 3 locations and company-domain evidence across 2 locations. Top workforce hub differs from company location.
Distribution signal
Multi-location workforce
Visible profile location signals span 3 locations, led by Greater Melbourne Area, Australia.
Workforce distribution model
International distributed workforce model
Visible profile locations span 2 countries and 3 workforce locations; no single hub exceeds 33% of visible location signals.
High-confidence workforce model evidence: Workforce model evidence combines 3 located profile signals, 3 workforce locations, 3 cities, 2 countries, top hub Greater Melbourne Area, Australia at 33%, company-location alignment, 3 reachable locations, and 2 company-domain locations.
Locations
3
Countries
2
Top hub share
33%
Workforce location footprint
Multi-country workforce footprint
Visible profile locations span 3 cities across 2 countries, led by Greater Melbourne Area.
Cities
3
Countries
2
Company-location alignment
Top workforce hub differs from company location
The largest visible workforce location is Greater Melbourne Area, Australia, while the company location is Melbourne, Victoria, Au.
Top workforce hub share: 33.3%
Company-location evidence tier: Workforce-location divergence evidence. Company-location alignment evidence combines company location Melbourne, Victoria, Au, top workforce hub Greater Melbourne Area, Australia, 33.3% top workforce hub share, and location difference.
Contactable location spread
Multi-location contact coverage
Visible contact samples span 3 workforce locations, led by Greater Melbourne Area, Australia.
Contactable location evidence tier: High-confidence contactable location evidence. Contactable location evidence combines 3 contactable profile location signals, 3 workforce locations, top contactable hub Greater Melbourne Area, Australia at 33.3%, and company-location alignment.
Contactable workforce hub differs from company location: The largest contactable workforce location is Greater Melbourne Area, Australia, while the company location is Melbourne, Victoria, Au. Top contactable hub share: 33.3%.
Greater Melbourne Area, Australia 1 contact
33.3% of contactable location signals
Munich, Bavaria, Germany 1 contact
33.3% of contactable location signals
Brunswick East, Victoria, Australia 1 contact
33.3% of contactable location signals
Official-domain location spread
Multi-location official-domain workforce
Company-domain email profile locations span 2 workforce locations, led by Greater Melbourne Area, Australia.
2 profiles with onesto.co email evidence include location signals.
Official-domain location evidence tier: Multi-location official-domain evidence. Official-domain location evidence combines 2 official-domain profile location signals, 2 workforce locations, top official-domain hub Greater Melbourne Area, Australia at 50.0%, and company-location alignment.
Official-domain workforce hub differs from company location: The largest company-domain email workforce location is Greater Melbourne Area, Australia, while the company location is Melbourne, Victoria, Au. Top official-domain hub share: 50.0%.
Greater Melbourne Area, Australia 1 profile
50.0% of official-domain location signals
Brunswick East, Victoria, Australia 1 profile
50.0% of official-domain location signals
Greater Melbourne Area, Australia 1 profile
33.3% of visible location signals
Munich, Bavaria, Germany 1 profile
33.3% of visible location signals
Brunswick East, Victoria, Australia 1 profile
33.3% of visible location signals

Role and function mix

3 visible titled profiles across 3 distinct role titles.

Title mix
Diverse role title sample
3 distinct role titles across 3 visible titled profiles.
Role-title evidence tier: Diverse role-title evidence. Role-title diversity evidence combines 3 visible titled profiles, 3 distinct role titles, and top title Award-winning Finance & Technology at 33.3%.
Business function mix
Mixed business-function workforce sample
AeroLeads maps 3 visible profile signals into 2 business functions; 2 include visible contact data.
Business-function evidence tier: High-confidence business-function evidence. Business-function evidence combines 3 mapped function profile signals, 2 business functions, 2 contactable signals, 2 contactable functions, 2 official-domain signals, 2 official-domain functions, and top function Technology / data at 66.7%.
Full function contactability map 2 / 2 functions
2 of 2 mapped business functions include visible contact data.
Full official-domain function coverage 2 / 2 functions
2 of 2 mapped business functions include visible email signals matching onesto.co.
Functional team estimates
Engineering team estimate
AeroLeads derives 2 visible engineering team profile signals from mapped business-function signals.
Mapped functional team evidence: Functional team estimate evidence combines 2 visible engineering team profile signals.
Engineering team estimate 2 profiles
66.7% of mapped function signals, 1 with visible contact data; Technology / data
Technology / data 2 profiles
66.7% of mapped function signals, 1 with visible contact data
Product / design 1 profile
33.3% of mapped function signals, 1 with visible contact data
Contactable role coverage
Mixed contactable role coverage
2 reachable role titles, led by Head of Product at 50.0% of contactable titled profiles.
Contactable role evidence tier: Corroborated contactable role evidence. Contactable role evidence combines 2 contactable titled profiles, 2 reachable role titles, and top reachable role Head of Product at 50.0%.
Role title reachability
Broad role-title reachability
2 of 3 distinct visible role titles include email or phone signals.
Role-title reachability evidence tier: Corroborated role-title reachability evidence. Role-title reachability evidence combines 3 visible role titles, 2 reachable titles, 66.7% title reachability, and 2 official-domain titles.
Multi-title official-domain reachability 2 / 3 titles
2 of 3 distinct visible role titles include email signals matching onesto.co.
Award-winning Finance & Technology 1 profile
33.3% of visible titled profiles
Head of Product 1 profile
33.3% of visible titled profiles
IT Business Analyst at Onesto Australia 1 profile
33.3% of visible titled profiles

Contactability signals

Contactability score 75.0%
3 of 4 visible profiles include email or phone signals.
Contact channel mix
Multi-channel contact coverage
Visible profile or company source data includes email and phone channels.
Contact evidence tier
High-confidence contact evidence
3 current or verified professional email signals, and multi-channel contact coverage; raw addresses and numbers are hidden.
Contact data safety
Limited privacy-safe contact intelligence
AeroLeads exposes contact counts, channel mix, freshness, and domain-alignment evidence while hiding raw email addresses and masking phone numbers in public output.
Aggregate signals
3
Channel coverage
Email and phone aggregate coverage
Evidence groups
2
Limited contact-safety evidence: Contact-safety evidence combines visible profile contact sample and current email metadata; public schema uses aggregate variables only.
Aggregate-only contact schema: Dataset variables use counts, rates, channel labels, freshness bands, and domain-alignment metrics instead of raw contact values.
Email usability mix
Current email coverage sample
AeroLeads source data includes 10 unique visible email signals; 3 are marked current or verified and 7 are professional-type. Raw addresses are hidden.
Email usability evidence tier: High-confidence email usability evidence. Email usability evidence combines 10 unique email signals, 3 current or verified, 1 verified, 7 professional-type, and 30.0% current signal rate; raw addresses are hidden.
3 current or verified 7 professional-type 30.0% current signal rate
Visible people
4
With contact data
3
Email coverage
3
75.0% of visible profiles
Phone coverage
1
25.0% of visible profiles

Email domain intelligence

2 of 10 visible email signals match onesto.co.

Mixed-domain coverage: Visible email signals include official-domain and non-official domains.
Email identity evidence tier: Corroborated email identity evidence. Email identity evidence combines 10 visible email signals, 2 matching onesto.co, 2 people with official-domain email, 20.0% official-domain match, and 8 other-domain signals.
20.0% domain match 2 people with official-domain email 8 non-official email signals

Explore related pages

Related company intelligence:

Employee Benefits Platform. Earn, Save & Learn. Drive employee engagement, productivity and retention. Improve the financial fitness of the teams you lead and the groups you care about. Onesto is a platform of tools and information to help you improve your finances, health, and mental wellbeing. Learn how to save, spend and invest effectively and efficiently. And bring your family into the app so you can do this together. You can make payments, pay bills, set tasks, earn points, start good habits, learn, help and give all in one app. Onesto is available through your employer. Ask them about it!

Company source details

Employees
12
Founded
2019
Address
Melbourne, Victoria, Au
Industry
Human Resources Services
NAICS
Human Resources Consulting Services
Website
www.onesto.co
Keywords
Financial Wellness, Human Resources, Couching, Financial Fitness, Employee Wellness, Employee benefits, Pay on demand, Financial Health, financial education, productivity, Employee Benefits, Rewards & Recognition.
HQ
MELBOURNE, VIC
Related companies
Artisan Partners, ZayZoon, Nature One Dairy, The Activ Group Solutions, Lighthouse Group, FOOD BOOK LTD, Qato Investment Managers, Market Minutes, Qato.
Explore visible people signals for Onesto by role, title, or keyword.

3 of 4 visible profiles include email or phone signals in AeroLeads.

Onesto Questions

Onesto people graph sample