1-2 Lab

At 1-2 Lab, we create meaningful, healthy, and human-friendly designs. Based in the fast-moving cities Shanghai, Seattle, and Hong Kong, we design interior spaces all the way to cyber spaces. For all of our clients, we strive to help their customers feel comfortable enough to linger around. More time in apps, websites, shops, social media, and restaurants. More attention paid and more sales closed. The kind of companies that seek us out for help with their digital and design strategy and execution have found their purpose for existence, and it doesn’t start and end with profit. For a company with a mission to succeed in the world these days isn’t an easy thing, so companies with a meaningful mindset should stick together and make something great to change the world. Often our clients are border-jumping businesses too. Companies that are breaking into the Chinese market, or out of it for the wider world. For these truly mindful companies, we start with their purpose and fashion their company strategy and identity – for both visual and communication aspects. Once we all know how to express this purpose to the world, it’s time to design, build, and spread the word. Digital online and offline strategies are conceived and executed especially for every single client and their specific industry, never off-the-shelf, and involve multi-platform and multi-channel approaches with websites, apps, technology-enhanced retail shops and restaurants, Chinese social media like WeChat and Weibo, international social media like Facebook and Instagram, custom installations, and both blockchain and AI/Machine Learning. That’s a mouthful but the point is, 1-2 Lab as an agency has been designed to cater to the special companies looking to bring their healthy, meaningful, and human-friendly mission to the world, and make life easier as a business.