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The GAME CHANGER in property marketing channel, using cinema advertising platform to reach a wider, localised and untapped captive audience. The media was designed to compliment real estate agencies/developers existing advertising campaigns to build greater engagement specifically with the people in your local community via a very large and quantifiable captive audience. Not only does it strengthen your brand, but more importantly, it showcases your properties inventory thus generating buyer inquiries and at the same time for real estate agencies, it helps to grow property listings within the targeted geographical area.