Open Line Consulting

At Open Line Consulting, we help brands, agencies, and enterprises succeed in e-commerce and retail media. Our mission is to simplify the complexities of platforms like Amazon, drive growth, and deliver strategies that are both effective and efficient. We work with companies at every stage of growth: Startups & Mid-Sized Businesses: looking to build strong e-commerce foundations, optimize content, SEO, and media strategy, implement best-in-class tools, and develop reporting systems for data-driven decisions. We offer hands-on support for CMOs and internal teams to help streamline operations and maximize performance. Enterprise-Level Companies: that need expert support to assess agency performance, negotiate high-return Joint Business Plans (JBPs) with retail media networks, and ensure they get real value from their agencies—especially when in-house teams lack the e-commerce expertise to evaluate results effectively. Our approach starts with a comprehensive audit of your current e-commerce presence, identifying opportunities based on effort vs. impact. From there, we offer solutions tailored to your goals, either by guiding your internal team or helping you find the right external partners. We bring: - Deep expertise in retail media strategy, with a strong focus on Amazon. - Proven processes to improve operational efficiency and reduce unnecessary meetings and tasks. - Strong relationships with top retail media networks and technology partners to create custom, high-performing solutions. About the Founder Our Founder & CEO, Carlos Balasquide, started Open Line Consulting after leading global e-commerce at Havas and overseeing e-commerce for Haleon’s 25 brands at Publicis Media. He began his career at Amazon, working with diverse brands before helping build Podean, a specialized Amazon agency from the ground up. With deep Amazon expertise and a passion for helping brands grow, Carlos founded this company to deliver honest, expert guidance & help brands grow