At Open Line Consulting, we help brands, agencies, and enterprises succeed in e-commerce and retail media. Our mission is to simplify the complexities of platforms like Amazon, drive growth, and deliver strategies that are both effective and efficient.
We work with companies at every stage of growth:
Startups & Mid-Sized Businesses: looking to build strong e-commerce foundations, optimize content, SEO, and media strategy, implement best-in-class tools, and develop reporting systems for data-driven decisions. We offer hands-on support for CMOs and internal teams to help streamline operations and maximize performance.
Enterprise-Level Companies: that need expert support to assess agency performance, negotiate high-return Joint Business Plans (JBPs) with retail media networks, and ensure they get real value from their agencies—especially when in-house teams lack the e-commerce expertise to evaluate results effectively.
Our approach starts with a comprehensive audit of your current e-commerce presence, identifying opportunities based on effort vs. impact. From there, we offer solutions tailored to your goals, either by guiding your internal team or helping you find the right external partners.
We bring:
- Deep expertise in retail media strategy, with a strong focus on Amazon.
- Proven processes to improve operational efficiency and reduce unnecessary meetings and tasks.
- Strong relationships with top retail media networks and technology partners to create custom, high-performing solutions.
About the Founder
Our Founder & CEO, Carlos Balasquide, started Open Line Consulting after leading global e-commerce at Havas and overseeing e-commerce for Haleon’s 25 brands at Publicis Media. He began his career at Amazon, working with diverse brands before helping build Podean, a specialized Amazon agency from the ground up. With deep Amazon expertise and a passion for helping brands grow, Carlos founded this company to deliver honest, expert guidance & help brands grow
Company Details
- Employees
- 1
- Founded
- -
- Address
- New York, New York, Us
- Industry
- Marketing Services
- NAICS
-
Advertising, Public Relations, and Related ServicesAdvertising AgenciesMedia Buying AgenciesMedia RepresentativesOutdoor AdvertisingDirect Mail AdvertisingAdvertising Material Distribution ServicesOther Services Related to Advertising
- Keywords
- Amazon Advertising Strategy, Retail Media Network Consulting, E-Commerce Performance Audits, Joint Business Plan (JBP) Negotiation, SEO & Content Optimization for E-Commerce, Buy Box & Inventory Optimization, Agency Evaluation & Oversight, Operational Efficiency & Automation, Media Strategy & Budget Planning, Retail Search Strategy (SEM), Vendor & Technology Partner Management, Cross-Platform Retail Media Integration, Reporting & Data-Driven Insights, Competitive Benchmarking & Analysis, Marketplace Innovation & Growth Planning, Programmatic Advertising for Retail, Omnichannel Campaign Support, Internal Team Enablement & Training, Custom E-Commerce Playbooks & Frameworks.
- HQ
- New York, New York
Open Line Consulting Questions
Open Line Consulting's LinkedIn profile is https://www.linkedin.com/company/open-line-consulting
Open Line Consulting has
1 employees.
View email and phone details for 1
employees at Open Line Consulting.
Open Line Consulting's industry is
Marketing Services
Open Line Consulting's top competitors are
Pbn Links For Sale,
Leonxcel,
Outbound Grow,
Sido Digital,
Tony Salerno Consulting,
Launchpad Marketing,
The Sailboat Agency.
Open Line Consulting's categories are Marketing Services
Open Line Consulting's founding year is 2024
