Open Research Consumer and Shopper Research

We are Open Research - the the team of specialists at consumer and shopper research! Specialists that work for Open Research have extensive experience in consumer and shopper research. The company use new technologies in market research to facilitate and enhance the effectiveness of the research. This approach allows us to develop a set of unique solutions for common Clients' problems in the following areas: consumer research, shopper, insights to increase sales. Our main specialization are the shopper research - directly related to the analysis of the point of sale. We use non-invasive observation of buyers to analyze their way of making decisions in the store and combine this knowledge with declarative and sales data. By combining the two / three areas we get a complete picture of consumer motivations and behaviors. Based on the research findings we recommend tailored solutions to effectively increase the sales.