Opinion Solutions

We bring brands closer to consumers. Using multiple mobile research engagement platforms, we ask consumers about their needs and product experiences from awareness to first purchase and beyond. We facilitate brand conversations and reach consumers wherever they are: in real-world hubs, online, mobile or tucked away in subscription databases. We ask stimulating questions to solicit opinions and test brand assertions against consumer beliefs and opinions, generating real insights that let you tweak campaigns and make data-backed business decisions. Our approach to modern consumer research is based on four key pillars. Firstly, our research model is entirely consumer-centric – we engage with contemporary consumers and listen more than we talk. Secondly, our approach is agile and interactive. Our platforms include 3D and Augmented Reality product engagement surveys and instant social media panel links. We leverage the power of mobile research technology to lower costs and enable brands to be more proactive and faster at responding. Our surveys – whether ad hoc or part of ongoing panel programmes – are tailormade to meet the needs of brands. Crucially, they put the consumer front and centre, establishing trust that is vital to obtaining authentic responses. Opinion #IMO has the local knowledge required to identify when and where people will be most receptive to research approaches, whether in high footfall locations or online. We are not afraid to challenge brand assertions and defy conventional assumptions. This results in real insights into how brands, products and services are perceived by consumers. Our ability to have conversations lets us understand attitudes to even taboo subjects, providing the in-depth answers that brands need to make better business and market-entry decisions.